MMS offers a full-service direct mail production facility at our Virginia Beach headquarters. Our staff specializes in creating powerful targeted direct mail solicitations utilizing a high degree of personalization, variable messaging, and variable graphics, often within a given print run. Our testing mentality sets us apart. Each campaign comes with a host of variables, so we feel it is very important to analyze early results as a test of our initial assumptions. We will collaborate with our client to pivot and take advantage of opportunities and implement changes to enhance response. This approach limits our client’s financial exposure until we are confident of success.
Services Offered
MMS Printing Resources:
Why Direct Mail
Services Offered
- Creative Strategies
- Copywriting
- Graphic Design with InDesign
- Printing and Production Management
- Database Cleansing
- Postal Presorting
- NCOA Matching and Updating
- Printing, Folding, Inserting
- Delivery to USPS Bulk Mail Center
MMS Printing Resources:
- Digital Multi-Media Envelope Printers
- Color Sheet-Fed Digital Production Presses
- Baum Folder
- Bell & Howell 6 Station Inserter
Why Direct Mail
- 90% of direct mail gets opened, compared to only 20-30% of emails.
- Response rates for direct mail are 10x higher. Email often returns .5% while direct mail is between 5% and 10%
- Email might be cheaper, but it's easily ignored. Direct mail often stays in the consumer's household for days on end, while they ponder to act. This is why MMS believes in following all direct mail campaigns with an outreach over the phone. To draw attention to the direct mail piece sitting on their counter, answer any questions and help them proceed with the ask.
- Admit it - Americans of all ages look forward to checking their mail. Holding something tangible helps the consumer feel more engaged.