Work with MMS to develop a comprehensive plan to keep your membership community engaged and growing. We customize our multi-channel approach to meet your needs and your budget, while adding significant value to your membership efforts:

• Recruitment
• Renewals
• Reinstates
• Surveys
• Event Promotion
• Membership Engagement
• Welcoming New Members

Working with MMS couldn't be easier; our call center, print shop and marketing talent are all under one roof in our Virginia Beach, VA headquarters.  Your campaigns will never be outsourced - MMS is your one stop shop for all membership marketing and communication. 

• Consulting 
• Strategic Planning 
• Campaign Schedules       
• Branding Strategies
• Benchmarking                                               
• Copy Writing
• Database Mining        
• Complete Mailing Services
• Message Creation   
• Direct Mail
• Interactive Email and Text Messaging                                       
• Telephone Membership Team (Inbound & Outbound) 

The MMS Membership Team in our Virginia Beach, VA call center will be an extension of your membership department.  The team undergoes quality assurance monitoring and continued training to ensure we are representing our clients in the most welcoming and knowledgeable manner. For many of our clients, MMS is able to provide insightful intelligence from our conversations with their members.  Having a human-to-human conversation allows us to understand the full story, straight from your members. What do they like best about your association? Why would they choose not to renew? The actionable data we can capture will help you understand your members and these conversations will ensure your membership community feels valued and heard by the organization.

Recruiting
Recruiting new members is vital to every association’s long-term success.  Natural member attrition must be counteracted and any real growth to an association’s rolls will come from new member investment. 

MMS understands the cost of prospecting new members is often seen as prohibitive.  We strive to understand the lifetime value of every new member in order to design and deliver campaigns that create new members at a comfortable cost and a strong ROI.  We can help your association achieve maximum return on all of your new member efforts:

• Identify all new prospects coming into the marketplace. 
• Forecast net lifetime value and invest in new members up to an acceptable margin.
• Track promotion activity against prospects over time. 
• Personalize marketing efforts based on prospect profile.
• Effectively communicate the benefits of membership.   

Retaining Members 
Investing in efforts to retain/reinstate members is always more cost effective and more profitable than new member acquisition. Retained members are already familiar with the membership benefits and are more likely to convert at a higher rate on the next renewal than their newly acquired counterparts. 

MMS works to complement your association’s internal renewal and reinstate efforts to add significant value to your membership marketing, and greatly reduce member attrition. We work closely with our clients to maximize the overall effectiveness of their retention efforts:

• Develop a clear and consistent communication strategy to highlight benefits of membership and create a strong brand name.
• Expand the window for retention marketing
• Use phone efforts to augment mail efforts
• Solicit member feedback for non-renewals
• Aggressively invest in retention marketing.
• Resell the benefits of membership
• Use promotions with tangible incentives for further branding.
• Gather demographic and contact information
• Alter the marketing effort based on member’s profile