First; we help you identify the issues that will motivate your membership. These are issues that most of your membership feel must be addressed and are not divisive within the organization. Economic issues are the most common issues, but often the issues that raise the most amount of passion are issues such as scope of practice and sometimes a social issue.

Second; we help you build a campaign that will get the membership invested in the political process. While it is important to have the members giving money to the PAC, you also want to be able to motivate them to work for and vote for candidates who support your issues.

Third: we contact your membership. An integrated campaign, of mail, telephone, fax and E-mail is built. We work with you to design the mailings, faxes and e-mail. The telephone campaign is designed to motivate the membership to act upon the written communications they have received from you. Most mail or similar campaigns will only get a 3% to 8% response rate, in order to achieve 25% or higher the membership must get the proactive call.

Fourth; we constantly review the results of the campaign with you. Each aspect of the campaign is reviewed for its effectiveness. Telephone feedback is constantly reviewed. For example; we may have the right issues, but the candidates that support those issues may have baggage that is unacceptable to your members. Or we may find that an issue that seemed to have broad appeal was actually an important issue for a minority of the members and that other issues have a much broader appeal.

Fifth; we try to get the members politically active. As an example; we would contact the membership and ask them for support for a candidate running in their state or district. The feedback here can be invaluable. You will learn how the candidate is perceived by those closest to him and whether it really is worth investing in his or her candidacy.

It is the constant communication that gets great PACs going. It must be two way and up to date.

Membership Marketing Services has worked with many organizations. We know how to communicate your issues to your membership and get you the feedback from your members that will enable you to have great results for your political goals.